Category Archives: CIB

The “New Normal”: A self-fulfilling prophecy?

A self-fulfilling prophecy is a sociological term used to describe a prediction that causes itself to become true. The process by which a person’s expectations about something or someone can lead to that something or someone becoming or behaving in ways which confirm the expectations.”

From all the popular terms coming out of the current epidemic, surely is “new normal” the one that I abhor the most. We are currently bombarded by the constant pushing of the term “new normal” from all corners of society. Politicians, journalists and self-proccalimed “experts” all use it as some kind of brainwashing mantra. Normal is something ordinary, usual. Normal is average, it is typical, it is predictable. What we are going through today is not normal. Read more...